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January 24, 2008


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I also think one of the most important reasons we enjoy seeing our icons reduced in stature is due to a psychological exercise called schadenfreude, or, "I'm so happy that you're unhappy!" New York has long been considered one of the major cities of the world, with all it has to offer, as well as one of the nerve centers of culture in the US. Apple has long been considered one of the premier tech companies in the US with the thoughtful, intelligent, elegant design of its products. Perverse as it may be, it's enjoyable to take pleasure in witnessing the destruction of an icon, whether cinematically or actually. That said, though, it was still painful to watch the video of the iPhone being destroyed!

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